Walid N. Nasserdeen

WORK HISTORY

EDUCATION

SKILLS

ABOUT WALID N. NASSERDEEN

I’m Walid Nasserdeen, Founder of W.NDeen Advisory, a Certified Professional Forecaster, and a Fractional Operations Executive with over 15 years of experience in finance, economics, and supply chain leadership.I help $5M–$50M CPG and consumer brands that are growing faster than their systems can support. Sales are strong and demand is real, but behind the scenes cracks start to form. Forecasts get noisy. Inventory swings. Stockouts happen. Teams work hard, but sales, finance, and operations are not always moving in the same direction.That’s what I fix.My work is grounded in simple, first-principle ideas: supply and demand, constraints, alignment, and flow. I build demand planning and S & OP systems that turn scattered decisions into clear execution, so growth compounds instead of breaking teams, cash flow, or customer trust.I’ve built and led these systems at both iconic global brands and fast-growing challengers. The pattern is always the same. Companies don’t stall because they lack ambition. They stall when decisions stop reinforcing each other.W.NDeen Advisory exists to turn strategy into action. This is not traditional consulting that delivers slides and walks away. It is a hands-on, fractional model where responsibility for outcomes matters. In 2025, Retail Business Review recognized this work by naming W.NDeen Advisory the Top CPG Demand Planning & Supply Chain Optimization Solutions Provider.I’m also the author of Mind Your Business, an Amazon Best Seller in Business Operations, Research & Planning. My goal is to make elite operational leadership accessible to founders building durable consumer brands and to turn operations into a true competitive advantage, not a constant source of friction.If your company is growing fast and operations are starting to feel like the constraint, that is not a growth problem. It is a systems problem. And it can be fixed.