Wendy Vazquez
Marketing Coordinator @Fossil Group, Inc.
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WORK HISTORY
Marketing Coordinator @Fossil Group, Inc.
Assist in the development and execution of regional marketing strategies for distributors and direct accounts.Assist with the creation of an ecommerce roadmap and online strategy.Brainstorm marketing ideas for activations for all regionsMonitor marketplace trends and competitive activity and share observations or recommendations with team members.Responsible for providing regional insights and trends.Evaluate and recommend current and future opportunities in the markets.Respond to marketing materials requests from subsidiaries/field, assessing appropriateness and viability in conjunction with Brand Team. Provide strategic rationale for actions to take.Serve as a cross-functional leader within marketing to ensure alignment and that each teams\' needs are met from a creative, asset and communication standpoint.Opening, managing and tracking timeline of Marketing jobs; maintaining status reports on all open jobs and communication issues to key team members.Manage day to day relationships with the creative team, sharing feedback and managing timelines.
EDUCATION
Broward College
Associate’s Degree, Business Administration
Florida International University
Bachelor’s Degree, International Business and Management
Florida International University - College of Business
Master of Science - MS, Marketing
ABOUT WENDY VAZQUEZ
Accomplished bilingual (Spanish) professional with solid experience in planning and developing integrated business solutions and managing complex projects with a proven track record of delivering results. Seasoned at managing cross-functional teams to succeed in a challenging and fast-paced environment. Strong ability to wear many hats while focusing on turning complex business problems into creative opportunities. Skills include digital marketing, project management, email marketing, analytics, branding, social media and event management.
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