Will Leonard

About Will Leonard

An always-learning professional committed to insight driven creative problem solving through the use of analytics and research. I specialize in advertising, media, communications and technology and am passionate in understanding trends and dynamics in all of those industries.I am inspired by opportunities that allow me to sink my teeth into new problems and learn-by-doing, which is the environment that I most thrive.

Experience

1. Group Strategy Director, Data

   Grey

   May 2024 — Present · NY, US

   Discipline lead of the Data Strategy practice at the NY office• Designated strategic lead for account group (3), while providing ancillary support to teams and additional accounts across the agency\'s portfolio of clients• Translated research and data into actionable insights for creative briefs, brand positionings, audience personas, social media playbooks, and new product launches• Collaborate with global data leads to develop new tools, processes, and methodologies to be implemented for strategic use in international markets• Design, implement, and analyze research (pre-market ad testing, audience research, and cultural insight mining) as data lead for new business pitches across Grey’s global network in the US, Canada, and Germany• Lead the Data Strategy team of 7 (strategists to directors) and mentor data professionals across the Grey global network

Education

• Syracuse University

  Bachelor of Science (B.S.), Advertising and Finance

  2010 — 2014

Skills

• Indesign
• Facebook
• Illustrator
• Market Research
• Triathlon
• Online Marketing
• Research
• Online Advertising
• SEO
• Powerpoint
• Microsoft Excel
• Higher Education
• Advertising Sales
• Search Advertising
• Microsoft Word
• Advertising
• Social Media
• Social Media Marketing
• Public Speaking
• Microsoft Office
• Google Adwords
• Photoshop
• Salesforce.com
• Copywriting
• Sem