William Hayes

About William Hayes

William Hayes is a visionary entrepreneur and brand architect, renowned for developing businesses that empower communities, foster innovation, and support tradespeople in ways that allow them to thrive. As the founder of ReuseHomes LLC, he’s reimagined affordable housing by transforming areas of disinvestment into safe, stable communities with a focus on long-term, sustainable impact. His work on ReuseHomes led him to creating Trades CoWork, the leading provider of specialized spaces designed exclusively for the trades industry. William’s influence in the trades sector extends beyond workspace solutions. He created Bearded Tradesman, brings purpose and personality to grooming products specifically crafted for tradesmen, emphasizing “Where Grit Meets Grooming” to celebrate hardworking professionals. Trades Workwear, his latest brand, is a clothing line that combines durability with style, meeting the practical needs of tradespeople while reinforcing their sense of identity and pride.A strong believer in Community Empowerment, William launched BackTheTrades.org, a non-profit focused on equipping small and minority contractors with entrepreneurial skills. Through its ScholarShop program, BackTheTrades provides targeted education, mentorship, and resources that enable tradespeople to build sustainable, successful businesses independently.With over two decades of experience across brand innovation, scalable growth, and empowerment through education, William’s background is rich with marketing and real estate development expertise. His time leading East 9 at Pickwick Plaza, a $65 million historic redevelopment, honed his skills in managing complex projects and coordinating large contractor teams. This experience solidified his commitment to creating brands and businesses that are built to expand sustainably.For William, Community Empowerment, Brand Innovation, Scalable Growth, and Empowerment through Education and Resources are the core pillars that drive his ventures forward. His ability to create companies sand brands with purpose, develop impactful, scalable solutions for the trades industry establishes him as a trusted architect of purpose-driven companies. William’s strategic creativity inspires trust, builds partnerships, and elevates communities—transforming visionary ideas into enduring legacies with integrity and vision.Thrive-

Experience

1. Founder

   Trades Cowork

   Oct 2021 — Present · Kansas City, MO, US

   Trades CoWork is the first co-working space dedicated to the trades industry. We are shattering barriers that have been limiting the scalable growth of small contractors due to the enormous expense of private office and warehouse space. At Trades, we are redefining the industry by providing affordable access to office space, state of the art conference rooms (War Room), climate controlled storage, exterior storage, showers, tool rental, and co-op opportunities.

Skills

• Customer Service
• Advertising
• Social Media Marketing
• Event Planning
• Marketing Strategy
• Business Development
• Marketing
• Online Advertising
• Leadership
• Public Speaking
• Social Media
• Contract Negotiation
• Start-Ups
• Small Business
• Management
• Budgeting
• Sales
• Budgets
• Strategic Planning
• Entrepreneurship