Wallace Latimer

About Wallace Latimer

As Chief Commercial Officer at Ocean Optics, I lead our Commercial strategy with a focus on delivering high-impact optical sensing solutions and expanding our presence across key markets. My role centers on aligning product innovation with customer needs, driving sustainable revenue growth, and fostering cross-functional collaboration across sales, marketing, and product development. With a deep understanding of the spectroscopy landscape, we help clients navigate the critical tradeoffs between range, resolution, and responsivity — ensuring they get the right tool for their most demanding applications.Previously at FISBA, I led the North American division with a focus on micro photonics innovation and strategic growth. We prioritized creative ideas and cross-functional collaboration to drive sustainable sales and market impact.Earlier, as Vice President of Business Development at Timbercon, a Radiall Company, I specialized in custom-engineered fiber optic solutions for complex applications, ensuring compliance with rigorous industry certifications and fostering strong customer relationships.Throughout my career, I’ve remained committed to advancing photonics technology and building high-performing teams that thrive on innovation, integrity, and impact.#Spectroscopy #Photonics #BusinessDevelopment #OceanOptics #InnovationLeadership #OpticalSensing

Experience

1. Chief Commercial Officer

   Ocean Optics

   Feb 2025 — Present · Portland, OR, US

Education

• United States Marine Corps

  Electro-Optic Ordnance Technician

• University of Arizona

  Bachelor’s Degree, Optical Engineering

  1994 — 1998

• Drexel University's LeBow College of Business

  Master’s Degree, Business Administration and Management, General

  2006 — 2008

Skills

• Business Strategy
• Building Partnerships
• Product Marketing
• Manufacturing
• Product Marketing Strategies
• Semiconductors
• Marketing Strategies
• Go-to-Market Strategy
• Leadership
• Engineering Management
• Sales Management
• Machine Vision
• Business Model Development
• Cross-Functional Team Leadership
• Marketing Strategy
• Laser
• Product Management
• Market Research
• International Sales
• New Business Development
• Market Trends & Analysis
• Electro-Optics
• Strategic Planning
• Financials/Budget Management
• Strategy
• Strategic Planning/Analysis
• Business Development
• Marketing Automation
• Product Development
• Product Launch
• Operations Management
• Zemax
• Optical Engineering
• Sales
• Metrology
• Re-Engineering of Business
• Management
• Engineering
• Program Management
• Electronics