Will Jones
Product Design | UX Strategy
- Role
- Product Designer - Digital at JOOLA
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Will Jones
Product Designer with active clearance and over 10 years of experience, specializing in…
Experience
Product Designer - Digital
Feb 2025 — Present · Bethesda, MD, US
At JOOLA, I’m leading the charge in defining and scaling UX across the company’s growing digital ecosystem. My role spans building a UX team from the ground up, shaping company-wide design standards, and delivering exceptional user experiences across e-commerce, retail, and digital products- UX Leadership & Team Building – As the first UX leader, I’m establishing a high-performing design team, fostering a culture of collaboration, innovation, and user-centered design- JOOLA Mobile App (0→1) – Leading design for JOOLA’s flagship pickleball app, integrating court discovery, social networking, cross-app advertising, and e-commerce to create the ultimate digital hub for players- Expanding UX Across Sister Brands – Driving UX for 150+ Health and RPO, ensuring seamless, scalable, and visually compelling experiences across all platforms- Design Systems & Process Optimization – Creating a scalable design system to streamline workflows, enhance consistency, and accelerate product development- Cross-Functional Strategy – Partnering with engineering, product, and leadership to align UX with business goals, leveraging user insights and data to drive meaningful engagement.I’m passionate about crafting intuitive, high-impact experiences that bridge the gap between technology and human behavior. Excited to push the boundaries of digital innovation, product design, and UX leadership at JOOLA!
Education
George Mason University
Bachelor of Business
Old Dominion University
Cinematography and Film/Video Production
Northern Virginia Community College
Associate of Science - AS
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