Will Jones
Digital Marketing Specialist @Linden Digital Marketing
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WORK HISTORY
Digital Marketing Specialist @Linden Digital Marketing
CAMPAIGN MANAGEMENTPlan, execute, and optimize digital marketing campaigns across platforms (e.g, Google Ads, Facebook Ads, email marketing, etc.).Monitor campaign performance, making data-driven adjustments to improve results and achieve client KPIs.Analyze and report on the effectiveness of digital marketing efforts using tools like Google Analytics and Looker Studio.COLLABORATION & COMMUNICATIONCollaborate with cross-functional teams, including design, content, and account managers, to deliver cohesive marketing strategies.Communicate with clients to understand their business objectives and provide updates on campaign performance.Provide recommendations for improving campaign effectiveness based on current trends and data analysis.OPTIMIZATION & INNOVATIONStay up-to-date with the latest digital marketing trends and technologies, ensuring best practices are followed.Identify new growth opportunities for clients through innovative tactics, platforms, and channels.Continuously test and optimize creative, targeting, and bidding strategies to maximize return on investment.
EDUCATION
University of Maryland - Robert H. Smith School of Business
Master's degree, Marketing Analytics
University of Maryland - Robert H. Smith School of Business
Bachelor's degree, Operations Management and Business Analytics
ABOUT WILL JONES
I’m a paid media and performance marketing professional focused on turning campaign data…
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