William J. Hitters

About William J. Hitters

Creative senior executive with strong intrapreneurial mindset, outstanding domain experience, growth mindset and AI & ML skills. Savvy in cross-cultural management, product management and development, strategic B-to-B marketing and business plan development & execution. Hard-to-find blend of technical and business expertise with twenty-five years of successful track record in the Clean Energy, Oil & Gas, Chemicals, Steel and Pharma industries having worked both for multinational companies such as Dow Corning, AlliedSignal/Honeywell, Tenaris and Sibelco/Unimin as well as with start-ups (Advanced Organic Materials, Hippo USA & Luxmath). Held management positions with P&L responsibility, having envisioned and executed projects with impact well over US$1 BB in North America, Europe, Asia and South America. Areas of Expertise: Business Planning and Development, Negotiation, High Complexity Technical Sales, B-to-B Branding, B-to-B Market Research, B-to-B Marketing Communications, Intellectual Property Management and Creation, New Product Development, Project Management, International Product Launch, Intrapreneurial and Entrepreneurial Activities, Financial Analysis, M&A Support. Trained in the use of Generative Artificial Intelligence and Machine Learning tools in business-related use cases.Fluent in English, French, Portuguese, Spanish and conversational in Italian.

Experience

1. Investor & Advisor

   Neuroacoustics Inc

   Oct 2024 — Present · Houston, TX, US

   Supporting my Engineering Alma Mater\'s (ITBA) startup company, working in CLAS-based (Closed Loop Auditory Stimulation) solutions for the science of sleep. The company applies new insights into managing and stimulating brain oscillations during sleep to treat a range of neurological conditions via simple and non-invasive, AI-driven medical devices used during the nocturnal resting periods and thus avoiding disruption of daily routine. Multiple successful nighttime interventions with test subjects at our Sleep Labs have been performed using the prototypes. Based on these, we now hold four patents and are working on eight more provisionals.

Education

• University of Houston

  Executive Education, Carbon Capture, Sequestration and Utilization Program

• The University of Texas at Austin

  Postgraduate Degree, Artificial Intelligence and Machine Learning: Business Applications

• St. John's School - Martinez, Buenos Aires - Argentina

  O & A Levels, International Baccalaurate (Cambridge University), IB

  1986 — 1989

• SOAS University of London

  Master of Arts - MA, International Relations & Diplomacy

  2013 — 2016

• MIT Sloan School of Management

  Exec Education, Marketing for the Technical Executive

  2003 — 2003

• Instituto Tecnológico de Buenos Aires

  Master of Science (MSc) , Chemical Engineering

  1990 — 1995

• Texas McCombs School of Business

  MBA, General Management & Marketing

  1998 — 2000

• Northwestern University - Kellogg School of Management

  Exec Education, Managing New Product Development

  2002 — 2002