William J. Folston
Digital Transformation | Customer Acquisition | Yield Optimization | Performance Marketing | Ad Server Management | SSP/DSP Integration | Marketing Operations | SaaS | FinTech
- Role
- Senior Manager, Acquisition Marketing at Betterment
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About William J. Folston
Data-driven marketing leader with 12+ years of experience scaling revenue through marketing operations, ad technology, and cross-channel growth strategy. Proven track record of building high-performing teams, modernizing martech stacks, and driving measurable efficiency and ROI improvements across fintech and agency environments. Expert at partnering with Product, Engineering, Sales, and Legal to deliver compliant, scalable marketing systems.
Experience
Senior Manager, Acquisition Marketing
Mar 2022 — Present
Managed cross-channel marketing campaigns for Betterment, including affiliate marketing, paid search, social, and programmatic.• Collaborated with various internal teams to influence product roadmap development and resolve technical escalations.• Identified and implemented efficiencies to streamline operational workflows across multiple lines of business.• Provided regular updates to leadership on customer acquisition status.
Education
Old Dominion University
Bachelor's degree, Marketing
Old Dominion University
Bachelor - Science, Communications
1998 — 2002
Old Dominion University
Bachelor's degree, Marketing/Marketing Management, General
Skills
- Display Advertising
- Social Media
- Media Planning
- Ad Serving
- Advertising Sales
- Advertising
- Media Buying
- Online Marketing
- Leadership
- Management
- Strategy
- Marketing
- Direct Mail
- Dfp
- Email Marketing
- Online Advertising
- Digital Media
- Sales
- Newspapers
- Marketing Communications
- Dart for Publishers
- Digital Marketing
- Marketing Strategy
- Social Networking
- Social Media Marketing
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