Wittney Rachlin

Wittney Rachlin

Managing Director, General Manager, Chase Freedom @JPMorganChase

New York, NY, US
EMAILS
w••••••••@jpmorgan.com
MOBILE NUMBERS
+19•••••••55

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WORK HISTORY

Jan 2025 — Present

Managing Director, General Manager, Chase Freedom @JPMorganChase

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New York, NY, US

EDUCATION

2003 — 2005

Columbia Business School

MBA

1995 — 1999

Cornell University

Bachelor of Science (BS), Consumer Economics

SKILLS

Business DevelopmentDigital MarketingCommunicationsClient SatisfactionMembership BuildingNegotiationC-Level RelationshipsProduct MarketingLoyalty AnalyticsTeam BuildingCustomer RetentionStrategyBuilding C-Level RelationshipsConsultingLeadershipTeam DevelopmentProduct DevelopmentStrategic PartnershipsProduct ManagementCustomer AcquisitionMarketing StrategyProject ManagementBusiness StrategyCompetitive AnalysisCustomer ExperienceContract NegotiationLoyalty ProgramsEntertainment IndustryP&L ManagementFinancial ServicesClient LiaisonMarketing CommunicationsRetailLoyalty MarketingRevenue & Profit GrowthStrategic PlanningDining IndustryPartnership MarketingIntegrated MarketingClient Relations

ABOUT WITTNEY RACHLIN

20+ years of high-impact growth marketing and operational leadership for global consumer and financial services digital product leaders (BlockFI, Prudential, American Express).Above all, my focus is growth. As a business leader for global consumer and financial services brands, I’ve married strong commercial acumen and a change agent mindset to create differentiated brand experiences that grow market share and build customer loyalty. Adept at pulling the levers that drive growth – for products, processes and people.Multi-billion-dollar P&L oversight. Agile at leveraging business intelligence to accelerate value / monetization. Strategic leader of high-impact teams. Equally nimble at effecting change at a senior executive level in matrixed environments, and willing to roll up my sleeves and lead by example. Innovation, business efficiencies and a focus on building the right strategic partnerships underpins all my work.Currently, Head of Business Transformation and Customer Experience at JP Morgan Chase. Previously, Chief Marketing Officer at Yieldstreet, Chief Growth Officer at BlockFi, GM/Vice President, Strategic Growth Opportunities at Prudential Financial and 11+ years at American Express, most recently as VP, Premium Charge Cards, where I led the strategic development and P&L for five cards representing 12% of Amex’s total global billings.

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