Witold Riedel
Founding Partner @Tea & Water
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WORK HISTORY
Founding Partner @Tea & Water
London, NY, US
Tea & Water is a new kind of agency. We have been in the industry long enough to very well understand the pressures, challenges and shifts. That’s why we’ve created a collaborative global creative network for all who are building a better world. This is as much a creative organization as it is a trust and community building exercise. We’ve enabled some of the world’s largest brands to become more nimble and to tread more lightly. And we’ve helped some of the tiny ones punch far above their weight. We offer all classic services and a lot more. Because of our unique concept we can support agencies and clients of all sizes equally on projects that often fit no mold or description- Co-founded a global creative marketing consultancy and designed the Tea & Water brand to fit into any client-agency ecosystem - Launched successful campaigns for clients around the world with teams from around the world - Oversaw global creative development of advertising for Siemens as worldwide creative director (again)- Pitched and won, developed, produced, launched and maintained ongoing marketing campaign for US Figure Skating Association - Developed, produced and launched most successful digital campaign for Microsoft’s Sustainability division, surpassing action targets by 400%- Created strategic support and developed creative work and photography libraries for LafargeHolcim in the UK and Kenya - Developed and designed a program that turns football teams around the world into safe spaces for LGBTQ+ youth - Published white paper about human rights in global supply chains - Working with teams and clients across geographies, in US, UK, Germany, Switzerland, India, China, Kenya, Brazil, Egypt, Canada (in no specific order)
EDUCATION
Hohe Landesschule, Hanau, Germany
English, Art, Economics
Hochschule für Gestaltung Offenbach
Visual Communication, Film, Interaction Design
ABOUT WITOLD RIEDEL
I have over 30 years of experience across just about all media channels. During that time I have successfully led and inspired teams small and large, local, regional, global. We have successfully targeted very diverse audiences in a variety of sectors; be it financial, big digital, sports, engineering, consumer and so many more. I have achieved some remarkable results and won hard to win awards. I have worked in the United States, United Kingdom and Germany leading teams in North America, South America, Asia, Europe, Africa and the Middle East. I am a founder of global organizations that focus on creativity, collaboration, community building, trust, equality and sustainability. I am an always curious serial immigrant and traveler. I am humbly a human. I always strive to be a bridge between cultures. And I always, always, always make art.
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