Wissem Ben Hassouna

Social Media & Influence Manager @The Estée Lauder Companies Inc.

Paris, FR

As a Social Media Manager for Lab Series, I am leading and elevatingthe brand\'s online presence- Establishing and executing the Social Media strategy- Managing FB and IG; exploring new platforms for content enhancement- Overseeing daily social media tasks: posts, captions, trend monitoring- Developing and issuing global Social Media content calendar- Driving influencer collaborations to enhance awareness and visibility- Leading paid media strategy for all funnel stages- Generating impactful campaign concepts while ensuring consistent messaging- Driving improvements in social media performance through ownership of tracking, optimization, and reporting processes