Winston Hait

About Winston Hait

I’m a product marketing leader with deep experience owning go-to-market strategy, positioning, and launch execution for enterprise SaaS and cloud platforms. Most of my career has been focused on helping companies bring complex products to market clearly—aligning product, sales, and customer teams around a strong narrative that drives adoption, growth, and long-term value.I’ve led GTM strategy across platform launches, portfolio messaging, competitive positioning, and analyst engagement, working closely with Product, Sales, Customer Success, and executive leadership. A core strength of mine is operationalizing strategy through enablement—building onboarding, training, and content systems that make GTM plans executable in the field and measurable over time.I’ve supported global teams, owned highly technical products, and enterprise buying motions across SaaS and cloud markets. I do my best work in environments that value clarity, accountability, and follow-through, where product marketing is expected to shape both market perception and internal execution.

Experience

1. Director of Product Marketing & Strategy

   Zuora

   Jul 2022 — Present · Bellevue, WA, US

   Led account-based GTM strategy, positioning, and enablement for Zuora Revenue, translating platform innovation into repeatable customer and partner value that accelerated product adoption and revenue growth• Defined product positioning and messaging aligned to a new corporate monetization platform strategy, driving a step-change in brand recognition and improved analyst positioning • Owned GTM strategy, ICP definition, and technical positioning for a multi-component enterprise platform integrating cloud infrastructure, security frameworks, and analytics systems• Translated complex system architectures into clear value narratives for executive, technical, and partner audiences• Designed and delivered global sales and partner enablement programs, increasing lead generation 25% and reducing new-hire ramp time by 3x• Improved Microsoft and Amazon marketplace presence, positioning, and integration generating over $1.7M in net-new revenue within eight months• Created scalable sales and partner collateral (playbooks, battlecards, sales decks, one-pagers, solution briefs, case studies, infographics, and messaging guides) improving deal clarity and sales-cycle efficiency • Partnered with Product Management, Engineering and Sales to develop and apply AI-enhanced analytics and customer usage insights to inform roadmap prioritization • Designed, scripted, and hosted global technical webinar programs to explain complex revenue workflows, integrations, and partner-led solutions • Improved NPS by 22 points within the first 12 months through tighter cross-functional alignment across Development, Product, Sales, Marketing, Partners, and Customer Success• Led and mentored cross-functional product marketing contributors supporting global GTM execution• Acted as primary evangelist with industry analysts and strategic customers to amplify platform narrative and market credibility

Education

• Colorado College

  Bachelor of Arts - BA, Economics

• San Diego State University

  Strategic Marketing

Skills

• Enterprise Software
• Product Marketing
• Product Management
• Go-to-Market Strategy
• Saas
• Crm
• Competitive Analysis
• Marketing
• Virtualization
• Business Development
• Solution Selling
• Channel Partners
• Cross-Functional Team Leadership
• Global Marketing
• Project Management
• Data Center
• Storage Area Networks
• Disaster Recovery
• Nas
• Analyst Relations
• Storage Virtualization
• Cloud Applications
• Storage Management
• P&L Management
• Web Development
• Channel Partner Development
• Cloud Computing Iaas
• Cloud Computing
• Product Lifecycle Management
• Partner Development
• Product Road Mapping
• Fibre Channel
• Field Marketing
• Channel Sales
• Strategic Partner Relationship Management
• Cross-Organizational Collaboration
• Government Contracting
• Sales Enablement Tools
• Software Development Methodologies
• Market Research/Intelligence (Bi)