Winnie Zhu
Store Manager | Driving Sales & Team Success | Open to Networking & Opportunities
- Role
- Store Manager at OAK + FORT
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Winnie Zhu
With a diverse background in Marketing, Visual Merchandising, and Project Management, I…
Experience
Store Manager
Feb 2025 — Present · Santa Clara, CA, US
Lead all aspects of store operations at a high-volume, A-door location, recognized as the central location for setting visual directives for all U.S. OAK + FORT locations. Manage a cross-functional team including floor, operation, and visual merchandising managers along with associates to drive sales growth, customer experience, and Cultivate long-term customer relationships with the brand.• Developed and executed strategic plans to improve KPIs, including sales growth, conversion rate, UPT, ADT, and more. • Conduct regular coaching and performance development, fostering accountability, productivity, and professional growth at all levels.• Established and strengthened the store’s clienteling culture - leading the team in developing meaningful client relationships by building personalized clientbooks, proactively engage customers, and drive traffic through offering tailored styling appointments.• Collaborate with visual and operations teams to uphold elevated presentation standards for the front and back of house of the store. •Analyze sales metrics daily to support informed business decisions, setting structured stretch goals that push the team to surpass period-to-date objectives.• Demonstrate strong ownership of the store, driving excellence in customer service, team culture, and overall store performance.Key Achievements:• Increased store sales by 12.4% and improved conversion rate by 5.3% within the 2nd month of taking on the role.• Recognized by supervisors as a high performer and solution-oriented leader who drives both performance and culture.• Honored to lead a high volume A-door location—playing a key role in setting visual and merchandising standards for all U.S. stores.• Revitalized team performance through targeted coaching, strategic planning, and a collaborative leadership style.
Education
University of Redlands
Global Business & Studio Art (Emphasis in Graphic Designing)
2018 — 2022
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