Winnie Subramaniam
Founder, Next-Gen Marketing & Digital Omni-Channel Strategist | Advisor | USAFA (Air Force) Mom
- Role
- Women in Leadership, Advisor at Cal Poly Pomona Enterprises
- Location
- San Jose, CA, US
- LinkedIn followers
- 500 followers
About Winnie Subramaniam
Founder & digital marketing strategist @ Anvy Labs, here to support you “on-demand”, short-term and/or on-going projects and act as your extended team, bringing you years of result-oriented outcomes with cost & resource-effective best-practices! If you or your team finds yourself - With an inflexible timeline? No added resource? On a budget? Got no headcount, but need an SME with no hassle of hiring? Not to worry - we got you covered. Message me now to explore!Focus - to provide collaborative leadership, strategic guidance to transform business plans to program development, campaign design & execution of ideas and concepts into new possibilities leveraging digital mediums + workflow processes for improved pipeline management to unfold the “age of customer” era with sticky branding, at both global & regional level. Key Digital implementation outside of tech-stack, CRM enablement, website launches, digital scope covers successful launch of novel digital demand generation tool for revenue generation thru net new leads. Clients supported - start-up [Clinical Diagnostics/Emerging Tech] thru mid-sized [Life Sciences company covering Academia/Pharma/Clinical Research + Fin Tech] to fortune 500 [Healthcare/Med Devices]. Expertise: • Strategic Excellence: Implement successful (old & new world) go-to market strategies to meet corporate objectives and commercialization goals with KPI management for continuous improvement. • Branding & Tactical Excellence: Deliver successful award-winning multi-channel transformative digital campaigns, evolutionize brand parallel value proposition that aligns with VOCs.• Operational Excellence: Collaborate effectively across cross-functional leaders to manage complex marketing & strategic projects with strong operational & process acumen.Differentiator Skills (Alpha order):• Brand Building, Key Message Development, Integrated Marketing Strategy• Content Marketing & Asset Development• Data-Driven Digital Marketing, KPIs & Analytics• Digital Demand Generation, Customer Acquisition, Conversion & Retention• Go-to-Market Strategy, Product Launch, Collaborations [center of excellence]• Global & Cross-Channel Marketing Programs, Drip Campaigns, Media Relations• Mar-Tech [automation] Stack Enablement, SalesForce/SFDC CRM alignment & Pipeline Efficiency • Web Site Redesign, Ecommerce, SEO/SEM & PPCsCheck us out:
Experience
Women in Leadership, Advisor
Jan 2024 — Present · CA, US
Education
Bachelor of Science, Madras University
Science
Duke University
Digital Communication and Media/Multimedia
2015 — 2017
CRM Database Administrator - 1st Sales, GoldMine Corporation
CRM Database Administrator, CRM Database Administrator
Marketing Communications, San Jose State University
Marketing Communications
PPI - Practical Process Improvement Champion
PPI Steering Lead
2010
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