Winnie Lin

Experience

1. Relevant Academic Digital Marketing Projects

   Full Sail University

   Jan 2022 — Present · Orlando, FL, US

   Created a marketing research project proposal for Netflix that identifies a strategic need, gathers secondary information, and outlines a process for gathering additional information. Also, created a sponsor pitch presentation that mined fan data to connect with a potential sponsor and highlight data visualization skills. Created a website redesign proposal for Mountain State Centers for Independent Living. Conducted detailed analysis of current and older versions of their website and reviewed industry trends. Developed a mood board, information architecture report, and a low fidelity wireframe showing suggested layout and content.Developed a brand storytelling presentation by using brand identifiers, such as archetype, personal logo, colors, fonts.Created a public-relations campaign supporting fan awareness for the Nike. Extensively researched the information compiled to determine specific, measurable business goal(s) that had the potential to advance the business. Elements included Target Audiences, Messaging, PR Tools, Tactics & Spokespeople.Developed an Intrapreneurial Business Proposal for Moz. Analyzed industry trends and consumer feedback which led to a compelling proposed internal innovation. Diplomatic consideration was given to internal stakeholders when presenting the solution to management and peer employees.