Winnie Gordon
Brand Manager at Fraulein Boot Company
- Role
- Brand Manager at Fraulein Boot Company
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Winnie Gordon
Graduated with a Bachelor of Fine Arts in Fashion Marketing and Management and Fashion…
Experience
Brand Manager
Sep 2024 — Present
Develop and execute brand strategies to ensure a strong market presence-Produce creative material such as social media content, lookbooks, marketing campaigns and assist in photoshoots-Manage social media content and website. Optimize website for engagement and user experience-Plan, execute, and lead retail events and pop-ups, including travel for event coordination. Our most recent event was a month-long pop-up store in Houston, TX for the Houston rodeo. Additionally, we attend Fall, Winter, and Spring Round Top shows at Blue Hills-Regularly analyze sales data, create buy plans, and manage boot inventory to meet demand-Build and maintain relationships with wholesale partners, negotiating terms and product flow-Manage influencer relations-Collaborate with external brands on marketing campaigns and product collaborations-Collaborate with external partners on digital marketing and public relations-Customer service
Education
Episcopal High School
High School Diploma
2016 — 2020
Savannah College of Art and Design
Bachelor of Fine Arts - BFA
2020 — 2024
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