Gregory Winkelstern
Senior Insights Associate
- Role
- Senior Insights Associate at Material
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Gregory Winkelstern
As a Senior Insights Associate at Material+, I support Fortune 500 clients with their…
Experience
Senior Insights Associate
Jun 2022 — Present
Responsibilities: Conducting custom research for Fortune 500 clients, including Dell, Citibank, Saucony, Bosch and Warner Bros Actively staffed on 4-5 studies simultaneously, adapting and driving timelines forward through the entire process Communicate project status daily with clients, external partners and internal support teams Exercise organization and attention to detail to ensure industry leading value through each stepQuantitative Research: Support across questionnaire design, survey programming, link checking, data scanning, table & banner planning, dataanalysis and reporting, including headline writing Help manage a tracker for client, LinkedIn, for 3 waves, leading the global and 7 different country levels of reporting Methodologies include behavioral segmentation, DCM/Conjoint, A&U, message testing and product analysisQualitative Research: Support by designing the screener, rescreening by phone, probing as needed alongside the moderator, note taking,pulling quotes, reporting and managing logistics, including communication with vendors Attend IDIs, focus groups, ethnographies and shop-alongs, typically designed and paired with quantitative work
Education
Siena University
Bachelor's degree, Economics and Data Science
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