Pokrywka

About Pokrywka

With over 18 years of global marketing experience, I specialize in creating impactful, scalable strategies that enhance consumer engagement and retention. At Instacart, I’ve worked on pioneering technologies like Caper Cart, Scan & Pay, and in-store mode, playing a key role in redefining the retail landscape through strategic co-marketing initiatives and cross-functional collaboration.My expertise in brand strategy, innovation, marketing communications, and creative direction has driven the successful launch of high-impact campaigns, contributing to significant revenue growth and increased market share. Having consistently delivered marketing excellence and led strategic initiatives, I thrive in solving complex challenges, developing high-performing teams, and driving product innovation.Having worked for global companies, my international experience shapes how I approach marketing at scale, balancing innovation with the intricacies of diverse markets. I am committed to delivering creative, results-driven solutions that address both global challenges and local market nuances, ensuring that each initiative delivers measurable outcomes.

Experience

1. Senior Director, Brand & Integrated Marketing

   Five Guys Enterprises

   Dec 2025 — Present · Alexandria, VA, US

Education

• University of Maryland - Robert H. Smith School of Business

  Master of Business Administration - MBA, Marketing

  2021 — 2023

• Salisbury University

  Bachelor of Fine Arts (B.F.A.), Graphic Design, Marketing Management

Skills

• Marketing
• Brand Management
• Graphics
• Marketing Strategy
• Adobe Creative Suite
• Email Marketing
• Corporate Identity
• Html
• Logo Design
• Layout
• Social Media
• Google Analytics
• Salesforce
• Consulting
• Digital Marketing
• Marketing Automation
• Information Visualization
• Adobe Experience Manager
• Press Releases
• Advertising
• Website Development
• Indesign
• Graphic Design
• Competitive Analysis
• Creative Direction
• Marketing Communications
• Facebook
• Blogging