Winfred
Strategic Full-Stack Digital & Experiential Marketing Professional | HubSpot Specialist | PhD Student in Leadership Communication | AMA Charlotte | Excited to learn, grow and contribute within a dynamic marketing team.
- Role
- Founder at The Silver Network Marketing Agency
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Winfred
Strategic Full-Stack Digital and Experiential Marketing Professional with 10+ years of international experience driving strategy, content creation, and multi-channel campaign execution. Skilled in social media management, SEO/SEM, community growth, lead generation, and visual content production. Collaborative, tech-savvy, and experienced in working with cross-functional teams to bring ideas to life. Excited to learn, grow and contribute within a dynamic team.
Experience
Founder
The Silver Network Marketing Agency
Aug 2014 — Present
Digital Marketing Strategy & Execution: Led integrated campaigns for high-profile events, including the Ghana Teen Choice Awards, driving significant engagement, reach, and ROI across social and digital platforms.Corporate Messaging & Brand Alignment: Built and maintained consistent brand and communication frameworks across platforms, events, and stakeholders, ensuring clear messaging and reputational consistency.Stakeholder & Executive Communications: Collaborated with senior leadership, partners, media, and sponsors to craft strategic narratives, presentations, and announcements that strengthened credibility and visibility.Crisis Readiness & Reputation Management: Monitored public sentiment and managed issues in real time, implementing strategies to protect brand reputation during high-visibility campaigns.Event Growth & Cost Efficiency: Scaled the Ghana Teen Choice Awards from under 500 to 1,600+ attendees while reducing marketing costs, tripling engagement, boosting conversions, and optimizing ROI through data-driven strategies.Influencer, Partnership & Community Management: Managed 100+ influencers and brand ambassadors (20M+ combined reach), fostering strong relationships and vibrant online communities.Event Marketing & Client Growth: Planned and executed large-scale events and brand activations, coordinated cross-functional teams, contributed to pitches, and secured key client partnerships.Continuous Improvement & Strategic Innovation: Drove innovation through adaptive problem-solving, experimenting with tools and creative approaches to elevate campaign performance, optimize workflows, and maintain a competitive edge.
Education
Carolina University
Doctor of Philosophy - PhD, Organizational Leadership
Ghana institute of Journalism
Master of Arts in Communications , public relations
2019 — 2020
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