Rich Collins
Regional Sales Director - Southwest at Archer Roose Wines
- Role
- National Account Director at Maui Brewing Co
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Rich Collins
18yrs in the Alcohol Beverage Industry and starting an exciting new adventure!Archer Roose Wines is disrupting the wine category through its commitment to transparency and innovative approach to making wine accessible for the modern drinker.
Experience
National Account Director
Aug 2022 — Present · San Diego, CA, US
Managing all on- and off-premise key account sales, strategy, & programs across distribution footprint. Building compelling & analytical sales stories using data (i.e, IRI, Nielsen, VIP). Collaborating on long term forecast changes, wholesale coordination, and program execution. Craft Beer, Hard Seltzer, & Spirits.• 2022 vs 2023: Mainland U.S +16% w/70% of all volume growth coming from chain • 2023 vs 2024: chain sales representing 93.5% of Maui brands volume growth • 2022 – 2024: In a declining hard seltzer category, Maui Hard Seltzer brand+41%
Education
Millersville University of Pennsylvania
Bachelor of Arts - BA, Major: Communication/Broadcasting, Minor: Athletic Coaching
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