Windy Santosa

About Windy Santosa

As an engineer-turned-marketeer, I am a well-rounded Brand Manager with broad exposure at different levels of a product\'s value chain. I employ both analytics and creativity to derive effective brand, category, portolio, pricing, promotional, and go-to-market (GTM) strategy.

Experience

1. Brand & Consumer Marketing Manager (Sea)

   AkzoNobel

   Nov 2017 — Present · SG

   In AkzoNobel, I am currently am managing these brands: Dulux, Dulux Professionals, Hammerite, Sikkens, NördsjoA day in my life as Brand Manager in AkzoNobel will include these key roles- Manage Brand, Product Portfolio, Pricing, Promotions, and Go-To-Market strategy for the above mentioned brands and 10 different markets- Conduct market landscape study to identify opportunities for incremental growth within the category or in adjacent category- Lead New Product Innovation Plan to fill portfolio gaps, leverage portfolio success from other regions, or refresh current portfolio proposition- Develop and implement Above-The-Line and Below-The-Line campaigns across markets to build brand top-of-mind awarenessSome of my milestones in this current role include- Launched new generation of Dulux Weathershield - Developed UX design and content of Dulux Professional Singapore Online platform- Led Akzonobel’s brand activation at ArchiFest 2018, Singapore’s largest architectural and build environment trend festival- Represented Akzonobel to host Archifest 2018’s Guest of Honor, Mr Heng Swee Keat, Singapore’s Deputy Prime Minister- Championed Dulux’s Colour of The Year 2020 launch and collaboration with Singapore’s Key Opinion Leaders within the Interior Designer community

Education

• Nanyang Technological University Singapore

  Bachelor’s Degree, Mechanical Engineering with minor in Busines

  2009

• National University of Singapore

  Master’s Degree, Project Management

  2017

• Udacity

  Nanodegree, Digital Marketing

  2020 — 2020

Skills

• Procurement
• Market Research
• Project Planning
• Autocad
• Engineering Design
• Project Engineering
• Feed
• Design of Experiments
• Manufacturing
• Quality Assurance
• Process Engineering
• Mechanical Engineering
• Strategy
• Engineering
• Analysis
• Management
• Project Management
• Solidworks
• Oil & Gas
• Process Piping Design
• Statistical Data Analysis
• Materials
• Lng
• Business Development
• Microsoft Office
• Factory
• Piping