Wilson Louis-Paul

About Wilson Louis-Paul

A dedicated web analytics professional who is a fast learner and advocate of actionable, meaningful data insights obtained via the implementation of sound, robust implementations and dogged research of the data. I am continually honing my skill set in an effort to become a consummate Digital Marketing professional. Unique background affords a chameleon like approach to any working environment. Highlights: MSG: sole product owner (Adobe Marketing Cloud Tech Stack), led tagging for first phase of venue apps released in 2019, responsible for analytics implementation across all MSG owned web properties R/GA: Web Analytics SME across 3 accounts Conde Nast: Associate Director of Data Strategy and Measurement, provided consultation and expertise to analysts and managers across 18 brands Rosetta/SapientRazorfish: Lead Analytics Architect NYC Avon: Analytics Lead, SME, Tag Management Migration, Reporting Optimization Party City: Web Analytics Manager, Tag Management Migration, Reporting Optimization Marketing Optimizations: SAP - Integral in creating an Engagement Scoring matrix that was subsequently used to measure the success of the newly redesigned site; introduced sophisticated Link Tracking to understand specific user activity across the site Cadbury - Provided analytics support, mainly rooted in reporting and analysis, across all the brand sites including the flagship Kraft offerings. Insights were used to provide a more specific focus for these sites and the offerings they were meant to convey. TD Bank - assisted in creating a measurement plan through Omniture Sitecatalyst which provided extremely granular insight into the customer actions being taken on the site in an effort to dynamically optimize the client facing web and Mobile WAP sites TIAA-CREF - dedicated analyst for over 20 project workstreams, driving meetings, creating implementation plans and a measurement standard, working closely with the development teams, & providing direction regarding the reports/dashboards that were created in an effort to provide ongoing, actionable insight to the business. Introduced automated, baked in analytics method to facilitate consistency across the sites offered by the client in spite of dynamic content changes.

Experience

1. Digital Solutions Architect

   Acronym

   Feb 2020 — Present · New York, NY, US

Education

• University at Albany

  Bachelor's Degree, Political Science - Public Law; Finance

  2000 — 2005