David Wilson
Experienced Chief Marketing Officer | General Manager | Building Growth Strategies | Driving Customer Engagement | P&L Ownership | Diverse Industries
- Role
- Head of Marketing and Ecommerce at Rockler Companies, Inc
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About David Wilson
People matter. Data is power. Creativity is critical. My \"secret\" formula is to combine brand, measurement, and relationships into a fun, successful work environment accelerating revenue growth, building brands, and developing best-in-class teams.I thrive in situations where I am empowered to bring new thinking and ideas. My strengths include synthesizing data into digestible insights, challenging assumptions and teams, and building customer centric marketing strategies and plans. I have a strong bias for action to quickly grasp business challenges, formulate winning strategies, and then roll up my sleeves to execute those plans. With a diverse background spanning consumer goods, fintech, retail, direct to consumer ecommerce, apparel, and medical devices, complemented by experience at blue chip General Mills, a startup, and a top 10 business school, I offer expertise in brand strategy, P&L ownership, media optimization, reporting, digital marketing, general management, and more. I value collaborating with other leaders, working with C-suites/boards, and fostering relationships.
Experience
Head of Marketing and Ecommerce
May 2024 — Present · Minneapolis, MN, US
Lead a dynamic marketing team overseeing customer, product, content, and ecommerce marketing operations. Drive profitable customer acquisition via digital advertising, SEO, social media, and direct marketing. Elevate brand presence and engagement on social platforms, fueling sales and margin growth across ecommerce and brick and mortar retail channels. Strategize traffic generation, increase customer experience standards, and maximize advertising ROI. Direct multi-channel marketing initiatives, shape ecommerce strategy, and promote the brand to align with corporate objectives. Essential member of the executive team, reporting directly to the CEO.
Education
University of Virginia Darden School of Business
MBA
2005 — 2007
Brigham Young University
BS, Psychology, Business Management
1999 — 2001
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