Brandon Wilson
- Role
- Senior Lead Marketing Consultant - Experience Optimization at Wells Fargo
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Brandon Wilson
Strategic, personable, intrinsically motivated, and transparent. Enjoy meeting new…
Experience
Senior Lead Marketing Consultant - Experience Optimization
Jan 2024 — Present
The Marketing Channel Strategy & RevenueOptimization center of excellence maximizes the revenue of Wells Fargo\'s marketing channels while curating best-in-class experiences for customers. The Experience Optimization team enables A/B and Multivariate testing across digital channels, providing expertise and support for the experiment life cycle from ideation, test design, creative, and development through to launch and results analysis. This team manages prioritization, enhances processes, and accelerates innovation for experimentation capabilities to maximize testing value and improve speed to market for our line of business and marketing partners.The Senior Lead Marketing Consultant supports digital experience experimentation and optimization across all lines of business. The goal of the Experience Optimization Senior Lead Marketing Consultant is to ensure testing best practice and deliver incremental value and meaningful business outcomes through testing, optimization, and personalization. This is a cross-functional role that requires excellent communication and collaboration skills to build partnerships and connectivity across line of business marketing, product, analytics, and technology.
Education
University of North Carolina at Charlotte
Master of Business Administration (MBA), Marketing
2013 — 2014
University of Tennessee, Knoxville
Bachelor of Science (BS), Sport Management and Business Administration
2009 — 2012
Skills
- Social Media Marketing
- Classroom Management
- A/B Testing
- Social Networking
- Sales
- Promotions
- Leadership
- Sports Marketing
- Business Strategy
- Social Media
- Retail
- Ticket Sales
- Email Marketing
- Press Releases
- Hospitality
- Sporting Goods
- Merchandising
- Advertising
- Marketing Strategy
- Budgets
- Microsoft Office
- Community Outreach
- Sponsorship
- Event Management
- Online Marketing
- Research
- Microsoft Excel
- Management
- Public Relations
- Inventory Management
- Sponsorship Activation
- Sports Management
- Paid Search Strategy
- Customer Service
- Training
- Planning
- Youth Mentoring
- Public Speaking
- Data Analysis
- Event Planning
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