Stephanie Wilson

About Stephanie Wilson

I specialize in healthcare organizations, school systems, and nonprofits. What these sectors have in common - and what draws certain clients to me - is that their stakeholders are allergic to marketing speak, and their communication needs to land with completely different audiences at the same time.Healthcare organizations speak in clinical terminology that means nothing to patients. School systems use education jargon that doesn\'t resonate with parents. Nonprofits describe their work tactically when donors need to understand it emotionally.My job is to close that gap.I take what organizations know and turn it into communication their audiences can actually act on. This is work I learned by being inside the systems I now support.I founded Southern Ingenuity in 2007 after eight years in pharmaceutical sales, where I consistently turned around underperforming territories and ranked top 10 nationally for multiple product launches.My degree in microbiology and biochemistry means I understand clinical science. My time in physician-facing sales taught me how doctors communicate and how they actually make decisions.I have also been the audience these organizations are trying to reach. I am a patient. A parent. A donor. A community member.That perspective guides both the strategy and the execution.I build brands from the ground up, including naming, positioning, visual identity, and messaging strategy.I develop corporate communication frameworks that work internally and externally.I create digital infrastructure, including websites, SEO content, and social media, that drives measurable results.My work has ranged from independent practices to systems with more than 2,200 employees and a social reach of have launched nonprofits and turned around fundraising for established ones, negotiated six-figure contracts, deployed crisis communications during a pandemic, and filled new programs in weeks, not months.The work varies. The results don\'t.More patients are choosing care. More donors are giving with confidence. More stakeholders are moving in the same direction.

Experience

1. Founder CEO

   Southern Ingenuity, Inc

   Aug 2007 — Present · Charlotte, NC, US

   Southern Ingenuity is a boutique marketing firm specializing in healthcare organizations, school systems, and mission-driven institutions. I handle the full spectrum: market research, brand strategy, naming, logo design, website development, SEO, stakeholder communications, fundraising strategy, and execution.I work with clients who need both strategic thinking and hands-on implementation. My approach starts with understanding your audience, clarifying your message, and building systems that drive results: Market research, competitive analysis & strategic positioning Brand strategy, naming & visual identity (logos, signage, collateral) Healthcare marketing: patient acquisition, clinician engagement, multi-stakeholder messaging Digital marketing & SEO: website development, content strategy, social media Stakeholder communications (patients, clinicians, employees, donors, media, community) Print & environmental design: brochures, billboards, signage, trade materials Fundraising strategy & donor engagement Crisis communications & project management : Catawba County Schools: Led marketing & communications for 2,200 employees, 22K families, 60K+ reach. Launched dual-language program (full enrollment in 6 weeks), deployed pandemic communications, implemented 28 websites, saved $100K+. Lake Internal Medicine & Pediatrics: Complete brand development including website with SEO strategy to quickly fill patient panel. Implemented technical optimization, content strategy incorporating target keywords and link-building. Achieved page 1 rankings for primary service keywords, driving measurable increase in new patient inquiries.Palmetto Skin & Laser Center: SEO strategy and implementation to improve search visibility for competitive dermatology market. Optimized for high-intent keywords including \"skin cancer Charlotte\" and related terms. Results: page 1 rankings, increased organic traffic.

Education

• University of Tennessee, Knoxville

  Bachelor of Science - BS, Microbiology and Biochemistry

  1995 — 1999

Skills

• Business Development
• Medical Devices
• Sales Operations
• Marketing
• Marketing Strategy
• Graphic Design
• Sales
• Selling Skills
• Team Building
• Management
• Strategic Planning
• Managed Care
• Pharmaceutical Industry
• Strategy
• Leadership
• Social Media Marketing
• Start-Ups
• Sales Management
• Pharmaceutical Sales
• New Business Development