Wilson Masih
Digital Marketing Dynamo @ Credgenics | SAAS Marketing Expert | ISB
- Role
- Digital Marketing Specialist at Credgenics
- Location
- Ghaziabad, UP, IN
- LinkedIn followers
- 500 followers
About Wilson Masih
Digital Marketing Specialist with 5+ years of experience scaling SaaS and B2B brands…
Experience
Digital Marketing Specialist
Jan 2023 — Present
Led content marketing initiatives to boost brand visibility and engagement across various platforms, optimizing, and strategizing content dissemination.Directed Google Ads campaigns, efficiently managing budget allocation and targeting strategies to drive qualified traffic and maximize return on investment (ROI).Implemented comprehensive SEO strategies, encompassing keyword research, topic selection, and on-page/off-page optimization techniques, resulting in a remarkable 100% organic user growth over 9-10 months for a SAAS-based website.Owned SEO efforts, consistently securing top rankings for targeted keywords and elevating website visibility on search engine results pages (SERPs).Utilized analytical tools to monitor and analyze campaign performance, driving continuous refinement of strategies through data-driven decisions.Collaborated cross-functionally with internal teams to align marketing endeavors with overarching business objectives, ensuring seamless brand messaging and a unified customer experience.Remained updated on industry trends and emerging technologies, proactively identifying opportunities for innovation and optimization to maintain a competitive edge.Demonstrated adept project management skills, effectively prioritizing tasks and meeting deadlines in a fast-paced, dynamic environment.Contributed significantly to the overall growth and success of the organization by orchestrating impactful marketing campaigns and delivering measurable results for a SAAS-based platform.
Education
Liverpool Business School
Master of Business Administration - MBA, Marketing
2025
Institute of Management Studies (IMS) Ghaziabad - Business School
BCA, Web Page, Digital/Multimedia and Information Resources Design
2017 — 2020
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