Wil Solman
Senior Channel Manager @Brown-Forman
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WORK HISTORY
Senior Channel Manager @Brown-Forman
Business Manager (PubCo & Brewers (Managed, Operator Manager, Non-Managed, Leased and Tenanted, Wholesale & IFT))
EDUCATION
Holy Cross Sixth Form College
A Levels, Mathematics, Further Mathematics, Computer Science & General Studies
Coventry University
Mathematical Science with Finance and Accounting
SKILLS
ABOUT WIL SOLMAN
As an experienced and highly skilled sales & marketing leader, I bring over 20 years of expertise in commercial management and people leadership within the FMCG sector. My career includes successful tenures at market-leading companies such as Diageo, PepsiCo, AG Barr, and Brown-Forman. Working on established brands such as Smirnoff Vokda, Gordon\'s Gin, Guinness, Walker\'s Crisps, Dorito\'s, Tropicanca, Jack Daniel\'s, Famous Grouse and driving growth for emerging brands such as El Jimador Tequila, Roku Gin and Diplomatico Rum.I am passionate about driving results and fostering strong relationships. My key skills include:Negotiation: Expert in crafting win-win solutions.Strategic Business Planning: Proven ability to develop and execute effective business strategies.Consumer and Category Insight: Deep understanding of market trends and consumer behavior.JBP Account Planning: Skilled in relationship-building and joint business planning across various channels, including On Trade, Wholesale (RTM), e-Commerce, Grocery, and Convenience.I am committed to continuous learning and growth, both for myself and my team. Let’s connect and explore how we can achieve great results together.
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