Wilona Wiafe
Honors Student at the University of Southern California
- Role
- Marketing Analyst at Ambassco
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Wilona Wiafe
Recognizing that business and public policy are dynamically interrelated, I hope to…
Experience
Marketing Analyst
Oct 2019 — Present
Conducted music merchandise industry research for UMG, selected as finalist to pitch idea to 15 marketing executives at UMG- Inspect advertising tactics for BAI, a startup skincare company, implementing marketing campaigns based on market entry research in skincare industry. Projected to result in $20M in sales- Develop DEI campaign for Under Armour by executing diversity-centered market research from a sample of 15 ambassadors; 65% increase in customer satisfaction following campaign- Oversee interview moderation, formulate survey inquiries, and head report composition. Role demands a high degree of adaptability, given its remote nature and unpredictability of client engagement timelines
Education
University of Southern California
Bachelor's degree
2022 — 2025
Santa Clara University Leavey School of Business
Bachelor of Arts - BA
2021 — 2022
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