Wilnie Exis
Marketing & Consumer Insights Analyst | Market Research | Brand Strategy | Data Analytics | MS Innovation & Entrepreneurship Candidate (2026)
- Role
- Tiktok Social Media Content & Brand Strategy Externship at Extern
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Wilnie Exis
I am a Master of Science candidate in Innovation & Entrepreneurship (2026) with experience in marketing analytics, consumer insights, and business strategy.Through externship projects and professional roles, I have worked on market research, competitive benchmarking, and data-driven strategy development. Most recently, I supported a social media brand strategy externship focused on analyzing content performance, identifying audience engagement patterns, and developing structured brand messaging frameworks.I also completed a consumer behavior and market analysis project where I mapped end-to-end customer journeys using the AIDA framework, conducted quantitative and qualitative research, and translated insights into strategic recommendations.In addition to analytics work, I have experience supporting operations and business development teams through CRM pipeline tracking, KPI reporting, and workflow coordination in fast-paced environments.Technical tools I regularly use include Microsoft Excel (Pivot Tables, VLOOKUP/XLOOKUP), Google Analytics 4, and data visualization tools to translate analysis into actionable business insights.I am currently open to Summer 2026 internships and entry-level opportunities in marketing analytics, consumer insights, and business analytics.
Experience
Tiktok Social Media Content & Brand Strategy Externship
Dec 2025 — Present
Designed a repeatable content performance framework using AI-assisted tools to optimize engagement and audience growth metrics.• Conducted competitive benchmarking analysis across 3+ brands to identify positioning gaps and content efficiency patterns.• Developed a structured Brand Playbook outlining messaging hierarchy, tone calibration, and cross-platform consistency guidelines.• Synthesized qualitative and quantitative insights into actionable recommendations for improving audience targeting and engagement rates.
Education
Full Sail University
Master of Science - MS, Innovation and Entrepreneurship
Brooklyn College
Bachelor of Business Administration - BBA, Business Administration: Business Law and Real Estate
COOP Careers Fellowship
Digital Marketing
Kingsborough Community College
Associate of Arts and Sciences - AAS, Business Administration
Yellowbrick
Parsons Fashion Business Essentials Certificate
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