Will Tygart
Where there’s a Will - there’s a way.
- Role
- Search Engine Optimization Team Lead at Engagesimply
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Will Tygart
I’m William Tygart, a person who believes in the power of genuine connection, kindness…
Experience
Search Engine Optimization Team Lead
Jun 2024 — Present · New York, NY, US
At Engage Simply, I lead end-to-end SEO content strategy across high-impact verticals — including home services, property damage restoration, cosmetics, fintech, entertainment, and health tech.I build search systems that align with buyer journeys, personas, and sales arcs, turning intent into action across traditional search, social platforms, YouTube, and AI ecosystems.What I Do: • Architect full-stack content supply chains — from insight to asset delivery — using HubSpot, Google tools, and Topic Intelligence AI • Design content journeys optimized for search, voice, AI results, and embedded media — including onsite watch pages and streaming content • Analyze topic behaviors, buyer signals, and campaign lift using GA4, Search Console, LinkedIn + Meta ads, and live funnel data • Implement zero-click SEO, schema-based enhancements, and structured prompts for featured snippets and AI answer engines • Lead planning and optimization across YouTube content, using the API to integrate video libraries with owned digital real estateCore Strengths: • Full-Funnel SEO Strategy • Buyer Journey Mapping + Topic Modeling • Multi-Surface Visibility (Google, AI, YouTube, Voice) • Content as Product: Scalable, Versioned, Measurable • Structured Data + Semantic Layering • YouTube API + Watch Page SEO • Editorial Ops in HubSpot • Analytics-Driven Storytelling (GA4, GSC, Paid + Organic Data)This role blends search, systems, and narrative architecture — turning complex customer journeys into content ecosystems that grow over time and perform across platforms.
Education
Ashford University
None, General Studies
2008 — 2009
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