Will S.

About Will S.

OBJECTIVES To work within a challenging and stimulating, international environment, adding value to a strong team and creating profitable business growth. To develop myself professionally to the highest level possibleSKILLS AND APTITUDEExtremely hardworking, entrepreneurial, dynamic and enthusiastic High energy levels with a thirst for success Detailed and meticulous Qualified in Marketing Disciplines with successful direct experience internationally Strong academic background and excellent French language skills, basic Spanish Developed project management, interpersonal and decision-making skillsAbility to select and successfully manage international distributors and agentsAn imaginative, long-term, lateral thinker experienced in selling and marketing both technical and faster-moving products in a wide variety of marketsAble to gather, analyse and interpret all types of sales and marketing dataA strong team player, capable of negotiating and making sales at all levels of the distribution chain and corporate hierarchyProven ability to manage and develop teams successfully Financially aware - P&L/Income Statement, Balance Sheet, Cashflow and Statistical Analysis Direct knowledge of numerous international retail markets including Western Europe, USA, Canada, Australia, Japan and South Africa Experienced member of company Management TeamsDigitally savvy, extensive experience in DTC, ecommerce, social media and AISpecialties: Vision & Strategy, Business Development, International Sales, International Brand Marketing, People Management and Team Building, Category Management, International Pricing Strategy, Managing Agents and Distributors, Retailer Negotiation, Establishing and Working with Overseas Sales Offices, eCommerce, AI

Experience

1. President

   Oggi

   Nov 2020 — Present · Anaheim, CA, US

   Leading the transformation of Oggi into a category-leading lifestyle brand, driving growth across barware, food storage, hydration, and home organization.Doubled revenue and significantly expanded margins and EBITDA by shifting channel strategy toward high-growth, high-profit digital, grocery, and international markets.Led enterprise rebrand, strategic business planning, and go-to-market execution across retail, eCommerce, and distribution.Built Oggi’s digital commerce and data backbone, implementing PIM, DAM, IMS, and OMS platforms to enable scalable, multi-channel growth.Advanced practitioner of AI-driven marketing, operations, and analytics, improving speed, efficiency, and commercial performance across the business.

Education

• EM Normandie Business School

  BA (Hons), Marketing; French Language

  1995 — 1996

• Salisbury College, UK

  A Levels, English, Business Studies, French

  1991 — 1992

• University of Stirling

  2:1, Marketing with French

  1993 — 1997

• Chartered Institute of Export and International Trade, UK

  Advanced Diploma in International Trade, International Business/Trade/Commerce

  1997 — 2000

Skills

• Supply Chain Management
• Pricing
• Sales
• Business Planning
• New Business Development
• Negotiation
• Budgets
• International Business
• Sales Operations
• Pricing Strategy
• Sales Management
• Product Marketing
• Competitive Analysis
• Strategy
• Product Development
• Consumer Products
• International Marketing
• Business Strategy
• Business Development
• Leadership
• Strategic Planning
• Supply Chain
• Brand Management
• Marketing Strategy
• Team Building
• Management
• Forecasting
• Marketing
• International Sales