Will Silva

Senior Manager - Connections Strategy @Monster Energy

Maintain a deep understanding of the company’s commercial and brand strategy, media and technology trends, consumer insights, and identify intersections to drive Reach, Engagement, Attention, and Brand Lift within the digital marketing org Develop content recommendations, creative messaging frameworks, and brand insights to create integrated marketing campaign plans based off campaign results and optimizations Lead all aspects of planning and pre-production development for digital marketing campaigns across US brands by defining objectives, goals, frameworks, and KPIs Create copy and refine the brand voice across multiple product lines, providing direction on tone across paid media, organic social, and point of sale Drive cross-functional collaboration with a process-oriented mentality and finding ways to drive efficient work between teams Manage vendor and agency relationships revolving around social media strategy, content strategy, media strategy, and campaign reporting Lead and develop various strategies for the marketing org, including organic social media, paid media (overseeing a $40 million annual budget across Meta, Twitter, Snapchat, TikTok, Reddit, CTV, OTT, and video), and content creators/influencers