William Schumacher

About William Schumacher

As a digitally-native consumer packaged goods (CPG) leader, I specialize in end-to-end go-to-market strategy, with experience leading execution across all key business functions including fundraising, brand positioning, distribution channels, consumer target, marketing vehicles, supply chain, operations, and technical roadmap. I was formerly the CEO and co-founder of Uprising Food, a new-to-the-world healthy food brand that grew into a multimillion-dollar business in just three years. I now help eComm operators increase profitability with a combination of time tested wisdom and cutting edge technology. In the past, I have raised venture and led multiple multiple funding rounds involving high-profile angel investors, institutional capital, Reg CF public offering, and direct investment from strategic capital. I have also negotiated co-manufacturing contracts and launched three separate baking operations spanning from a small kitchen to an SQF certified, gluten-free manufacturer in Denver, Colorado. I have recruited and assembled award-winning cross-functional teams spanning customer service to seasoned c-suite executives and built a trusted food brand recognized by top podcasters, doctors, YouTubers, media outlets, and over consumers.Before founding Uprising Food, I worked at P&G in brand management, serving in various roles across the beauty business. I also have extensive experience in commercial and investment banking, where I was responsible for credit analysis, lending, financial strategy consulting, capital structure optimization, and new client acquisition of companies between $25MM -$1B in revenue.I am proficient in marketing strategy, agile product development, financial accounting and analysis, integrated communications, Amazon marketing, shelf-based business analysis, business fundraising, consumer research, Google Analytics/Shopify, media planning and execution, social advertising, Microsoft Office Suite, eCommerce strategy, influencer marketing, and oral and written presentation.In my free time, I enjoy pursuing my personal interests, which include faith in Jesus, family, fitness, bio-hacking, podcasts, food quality, outdoor sports, and non-profit causes.

Experience

1. Partner

   Fresh Dew Co

   Apr 2023 — Present · Cincinnati, OH, US

   Bringing new life to mission driven brands

Education

• New Richmond High School

  N/A

  2003 — 2007

• Wright State University

  Bachelor of Science in Business, Marketing

  2007 — 2011

Skills

• International Finance
• Managerial Finance
• Public Speaking
• Operations Management
• Business Strategy
• Marketing Strategy
• Strategy
• Advertising
• Analysis
• Team Leadership
• Microsoft Office
• Sales
• Social Media Marketing
• Credit Analysis
• Business Communications
• Web Marketing
• Commercial Lending
• Lean Startup
• Financial Analysis
• Training
• Process Improvement
• Customer Service
• Digital Marketing
• Social Media
• Marketing
• Selling
• Exceptional Character
• Leadership
• Services Marketing