Will Samolis

About Will Samolis

As Director of Industry Alliances at Amtrak, I bring over a decade of experience implementing data-driven marketing strategies that have contributed to approximately 14% of the organization’s revenue. My role includes driving partnerships with domestic and international travel agencies, OTAs, and government programs, while leveraging technology to optimize booking systems. Certified as a SAFe® 5 Agilist, I ensure efficient, cost-effective distribution channels that align with Amtrak’s mission and long-term goals. Previously, I built Amtrak\'s social media presence from the ground up, delivering exponential growth across platforms by creating engaging, branded content that resonated with targeted audiences. My expertise lies in performance marketing, strategic partnerships, and synthesizing complex marketing approaches into actionable strategies that deliver results. Passionate about enabling teams and partners, I thrive in collaborative environments focused on innovation and measurable success.

Experience

1. Director, Industry Alliances

   Amtrak

   Nov 2013 — Present · Washington, DC, US

   I lead Amtrak’s marketing and sales strategy for third party distribution channels, domestic and international travel agencies, Amtrak Vacations, Amtrak’s Federal Discount Program and other duties as assigned. I identify and work on cost-effective booking systems including various business to business technologies, online travel agencies (OTAs), travel agencies and government agencies. I am responsible for implementing marketing strategies that increase ticket sales and control cost through new and existing partners both domestically and abroad. I am responsible for approximately 14% of Amtrak\'s revenue.Selected Achievements- Expanded Amtrak\'s third-party distribution strategy: gathering requirements, structuring work efforts, creating business cases, and managing projects, including proactive coordination with designated departments while reducing costs and increasing incremental revenue-Developed a Federal Discount Program that allows federal business travelers to utilize Amtrak for business travel nationwide. The program has grown over 25% year over year, since its inception in 2014.

Education

• James Madison University

  B.A., Corporate Communications

  2003 — 2007

Skills

• Strategic Planning
• Web Analytics
• Integrated Marketing
• Public Relations
• Media Relations
• SEO
• Online Marketing
• Email Marketing
• Event Planning
• Search Engine Optimization (SEO)
• Digital Marketing
• Marketing Communications
• Facebook
• Web 2.0
• Management
• Strategy
• E-Commerce
• Marketing Strategy
• Blogging
• Corporate Branding
• Social Media
• Online Advertising
• Advertising
• Sales
• Strategic Communications
• Corporate Communications
• Event Management
• Digital Strategy
• Youtube
• B2b
• Customer Relations
• Social Networking
• Customer Service
• Social Media Marketing
• Marketing
• Google Analytics