Will Stokes

Staff Product Manager, Trust & Safety @Etsy

Brooklyn, NY, US

Drove multi-surface products & programs from concept to launch—resulting in a transformed user experience via proactive detection & removal of \"not Handmade\" listings (60% reduction in views, 2023); hardened Messaging platform safety with ML (95% reduction in spam/scam chats, 2024); accurately classified & filtered mature content (20% reduction in risky views, 2022); new internal review tools for high pressure workflows (70% agent precision increase, 50% handling time reduction)• Built a cross-org data quality platform & labeling tool to standardize enforcement experiences across Etsy—enabling standardized APIs, user appeals, explainability interfaces for internal/external users, a 9x increase in banned bad actors, and the first automated training data pipeline for in-house Handmade ML• Built rigorous KPIs from scratch with data engineering, powered by human review, to quantify user problems and track improvements: Violative View Rate (on listings), Risky Convo Rate (message spam), and Seller Reform Rate (how well we get sellers back on track after their first violation)• Launched a first‑class user correction loop: Listing Appeals and an Enforcement Hub as in‑product “report/correct” channels• Promoted Senior -> Staff in 2024

Bennington College

Master of Fine Arts - MFA, Writing & Literature

Vanderbilt University

Bachelor of Science - BS, International Development / Corporate Strategy