Will Rimer

About Will Rimer

I\'m an experienced marketing professional who applies user-focused principles to develop and execute content strategy by managing the people, processes and technologies involved. Conducting and evaluating user research provides the platform through personas, journey maps and context about whom we are communicating to, who we are as a brand, what we want to communicate, how we do that and when and where we communicate.I specialize in clarifying complex systems by transforming technical and regulated information into structured, user-friendly communication. My work has included communications strategy, evidence-aligned messaging, and instructional documentation across healthcare, operations, and creative systems such as tabletop game design.Constantly questioning. Listening for answers with empathy. Developing plans with clear goals. Evaluating performance to make recommendations for improvement. That\'s what I do in my professional and volunteer work to help organizations serve their customers by resolving the problems they face.

Experience

1. Operations & Project Support

   Rimer & Son Drywall

   Feb 2025 — Present · Charlotte, NC, US

   Supported project coordination and scheduling for residential drywall projects• Managed client communication and job logistics across multiple work sites• Assisted with operational planning and administrative tasks for a family-run business• Helped maintain project documentation and internal workflows

Education

• The University of North Carolina at Chapel Hill

  Bachelor of Arts (B.A.), Journalism and Mass Communication, German Literature

  2009 — 2013

• Freie Universität Berlin

  International Summer Study Abroad, Deutsche Märchen (German Fairytales), Seduction and Terror: The Third Reich

  2010 — 2010

• UNC Hussman School of Journalism and Media

  Master's degree, Digital Communication

• UNC School of Media and Journalism

  Post-Graduate Certificate in Technology and Communication, Journalism

  2017 — 2017

• UNC School of Media and Journalism

  Bachelor of Arts (B.A.), Journalism and Mass Communication (Electronic Communication)

  2009 — 2013

• The University of North Carolina at Chapel Hill

  Master's degree, Digital Communication

  2018 — 2020

Skills

• Camera
• Blogging
• Video Production
• Journalism
• Press Releases
• Microsoft Office
• Media Relations
• Video Editing
• Imodules
• Sony Hdv Camcorders
• Social Media
• Marketing Strategy
• Adobe Creative Cloud
• Final Cut Pro
• Avid Inews
• Video
• Television
• Paperless Post
• Producing
• Bitcentral Precis
• Titlemotion Pro
• Indesign
• Sports
• Broadcast Television
• Mailchimp
• Broadcast
• Fifa Transfer Market System
• Enps
• Photoshop
• Storytelling
• Creative Direction
• Editing
• Facebook
• Content Marketing
• Incopy
• Soundcloud