Will Ranner
Head of Insight @Spire Healthcare Group plc
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WORK HISTORY
Head of Insight @Spire Healthcare Group plc
London, GB
I established and lead the group Insight function, building the capability from inception into a strategically embedded, enterprise-wide function. Operating within a complex, multi-site organisation, I define the research vision, priorities and roadmap to drive an evidence-based growth-strategy and decision-making. I lead a team of four and coordinate activity across business units and senior stakeholders, balancing central consistency with local market needs- Led a comprehensive consumer and brand research programme to redefine target audiences and identify core drivers and barriers. This informed marketing strategy and creative development. Introduced brand tracking and econometric modelling to monitor strategic progress- Transformed Voice of the Customer capability by replacing paper-based surveys with a fully digital, end-to-end experience measurement framework. Introduced customer journey mapping and and developed an interactive reporting portal enabling operational colleagues to identify key drivers of dissatisfaction and prioritise action- Developed and deployed the Spire Opportunity Tool, a proprietary market demand and propensity model quantifying local growth potential across geographies. The model informs business development priorities, capital allocation, M&A evaluation and new build strategy- Developed a new AI-enabled qualitative research platform, which cut costs and accelerates our ability to deep dive into any consumer insight or VoC topic effortlessly.
EDUCATION
Nottingham Trent University
2:1, BSc Psychology
SKILLS
ABOUT WILL RANNER
An accomplished Insight and Market Intelligence leader with more than 25 years\' experience shaping research strategy and delivering commercial impact across complex organisations. I have built and led high-performing Insight capability on both client and agency-side. I translate business priorities into clear, coordinated research roadmaps. I have experience of working across both multi-site and multi-national environments, where balancing central/global consistency with local agility has been key to success. With deep expertise in advanced analytics, modelling and statistical methodologies, I have championed the evolution of Insight capabilities, including the use of data science, advanced analytical techniques and AI-enabled approaches to enhance efficiency, foresight and competitive advantage.A trusted partner to senior leaders and decision-makers, I synthesise complex data into clear, commercially grounded narratives that inform marketing strategy, capital allocation, M&A and long-term growth planning. I believe that a strategically positioned Insight function can be a culture catalyst, shaping direction, challenging assumptions and unlocking sustainable competitive advantage,
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