Will Payman

About Will Payman

As a Senior Director Strategy - CX at Macquarium, part of Synoptek, a global technology services company, I lead the digital strategy and analytics discipline for various clients across different industries. With over 25 years of experience in the digital field, I am passionate about delivering business value and customer satisfaction through innovative and engaging digital solutions. I work with teams to build and improve product management skills and processes, to create digital products that solve customer problems and generate revenue. I also support clients with digital strategy activities and deliverables, including competitive analysis, opportunity assessment, current state assessments, and strategy development. Additionally, I lead the analytics team, from set-up, reporting, insights, and recommendations for experience improvements. My mission is to help clients achieve their digital transformation goals by leveraging customer experience and innovation as key drivers of success.

Experience

1. Senior Director Strategy - Cx

   Macquarium

   May 2017 — Present · Atlanta, GA, US

   Macquarium is now part of Synoptek, a global technology services company. My role here includes;1. Client support. Ownership of digital strategy and analytics discipline. Responsible for all digital strategy activities and deliverables including competitive analysis, opportunity assessment, current state assessments, competitive assessment, and strategy development all the way to 3-year roadmaps. Frequently produce reports on consumers, competitive and technology trends. Also lead the analytics team, from set-up, reporting, insights, and recommendations for experience improvements. Product Management. Works with teams to build and improve product management skills and processes, to create digital products that customers will love.3. Business development. Acts as the pursuit lead for marketing or strategic responses. Frequently directing the response and aligning multiple internal and external groups to form a custom-based solution to meet the client’s needs.4. Offering Development. Created new business offerings around Digital Experience Platforms, Product Management, and Digital Adoption Platforms. This includes the selection of partners, training, and development, and creating an on-shore/off-shore delivery model.5. Company marketing. Responsible for creating marketing content. Helped create and run multiple workshops (IoT, Customer Journey Mapping), events (Voice: The Future of Digital Experience), and conferences.(CXTalks – Atlanta ’17, 18, and Dallas ’18).

Education

• Loughborough University

  B.Sc., Hons, Ergonomics

Skills

• Interaction Design
• Digital Media
• Consulting
• Analytics
• Information Architecture
• Digital Strategy
• Interactive Marketing
• SEO
• Concept Development
• Multi-Channel Marketing
• Project Management
• Advertising
• Management
• Team Building
• Strategic Partnerships
• User Research
• Mobile Commerce
• Start-Ups
• Creative Direction
• Mobile Devices
• User Interface
• User Interface Design
• Service Design
• Heuristic Evaluation
• Experience Design
• Email Marketing
• User-Centered Design
• Crm
• Team Management
• Team Leadership
• Innovative Thinking
• Strategy
• E-Commerce
• Social Media Marketing
• Mobile Marketing
• Marketing
• Usability Testing
• Web Commerce
• Online Advertising
• Business Development