Will Passera
Strategy & Insights Manager | PepsiCo Sports & Entertainment Team
- Role
- Strategy & Insights Manager - Pepsico Sports & Entertainment at PepsiCo
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Will Passera
Hello there! Welcome to my LinkedIn. For the past 6 years, I’ve been building a career in CPG Marketing at PepsiCo, currently employed as a Strategy & Insights Manager for the PepsiCo Sports & Entertainment team across Gatorade, Pepsi, and other brands of sips and chips. My experience has focused on converting human insights and strategic thinking to inform and own better business decisions. I am passionate about leveraging data and observed behaviors to solve consumer needs, and excel in cross functional collaboration to formulate effective strategies that impact sales on a national level. My goal is for these skills and experiences to help me build a career in brand management, working with the most empathetic and talented marketers in the industry.
Experience
Strategy & Insights Manager - Pepsico Sports & Entertainment
Nov 2024 — Present
Education
Wake Forest University
Bachelor of Science (B.S.), Business Enterprise Management; Marketing Concentration
2015 — 2019
Syracuse University
Semester Abroad, Business, Management, Marketing, and Related Support Services
2017 — 2017
Voorhees High School
High School Graduate
2011 — 2015
Skills
- Soccer
- Public Relations
- Social Media Marketing
- Event Planning
- Powerpoint
- Microsoft Excel
- Refereeing
- Microsoft Word
- Marketing
- Volunteering
- Marketing Communications
- Philanthropy
- Social Media
- Fundraising
- Leadership
- Microsoft Powerpoint
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