Willow Smith
Managing Director, Performance Media at Parallel Path Digital Marketing Agency
- Role
- Managing Director, Performance Media at Parallel Path - Health and Wellness Marketing Agency
- Location
- Boulder, CO, US
- LinkedIn followers
- 500 followers
About Willow Smith
I am a marketing professional with over 14 years of experience helping clients from a wide variety of verticals accomplish key business objectives. I\'ve been in the digital agency world for most of my career, with a deviation a few years back to work at a big data company and on big brands like Coca Cola, Kelloggs, and Kraft. That was a great experience, but ultimately happy to be back to my roots at a smaller digital-first shop. After having the privilege to work on so many great brands throughout my career, I\'m happy that my current role affords me the opportunity to focus on health, wellness, and lifestyle brands that align with my personal passions. I\'m currently working with brands like Nationwide Children\'s Hospital to help drive increased awareness around important issues like children\'s mental health, helping to promote healthy lifestyles by driving gym memberships for Fitness Connection, and helping First Watch get more diners into their awesome restaurants. I\'ve pretty much done it all when it comes to marketing - strategy, consulting, traditional media management, digital media planning/buying, team management & growth, data analysis, new biz development, and so much more. I\'m really enjoying my current role of leading the amazing media team here at Parallel Path and I\'m excited to see how this shop continues to partner with brands to do great work! BA focused in Communications with an emphasis in Advertising from San Diego State University.
Experience
Managing Director, Performance Media
Parallel Path - Health and Wellness Marketing Agency
Apr 2020 — Present · Boulder, CO, US
Education
San Diego State University
BA, Communications with an emphasis in Advertising
2007 — 2009
Skills
- Social Media Marketing
- Media Planning
- Display Advertising
- Sem
- Online Media Management
- Online Advertising
- Online & Offline Media
- Mobile Marketing
- Digital Marketing
- Online Marketing
- Interactive Advertising
- B2b
- Search Engine Marketing (Sem)
- Interactive Marketing
- Account Management
- Media Buying
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