Will Ostrander

About Will Ostrander

I am a customer obsessed, empathetic, agile, and data informed storyteller who delivers results. I nimbly move between building and prioritizing a robust product roadmap that ties to the company vision and strategy, communicating that product vision and defendable value proposition, interviewing customers, constructing business plans and ROI analysis, analyzing product data, writing market requirements and aligning teams around them, providing insights on the completive landscape, creating compelling product messaging and collateral, driving Go-To-Market activities, supercharging the sales team, and, ultimately, igniting attraction and retention by delivering products and materials that delight customers.Current topics that intrigue me: anti-fragility, leading without authority, experience led design, Omni-channel, continuous discovery, customer onboarding, driving to product outcomes not business outcomes, being agile in a non-agile environment, being a better listener, coffee culture, coaching youth lacrosse, cutting perfect mitered corners, bike maintenance, growing a lush lawn

Experience

1. Sr Product Manager

   Precor

   Dec 2011 — Present · Seattle, WA, US

   Delivering personalized fitness experiences to help people lead the lives they desireDrive growth and profitability of all products under my management by building a roadmap vision and strategy based on data and insights. From there I create market requirements that highlight the customer problems that must be solved and work with Engineering to ensure the product designs match the customer need. Finally, I work cross-functionally to create and execute go-to-market plans and programs.Products in my portfolio: Vertical cardio products, premium Android touchscreen consoles (hardware and software), value priced LED cardio consoles, wireless technologies, media products, and asset management devices and tools.Portfolio management: I look at the data, interview users and stakeholders, analyze the market and external factors, and work with the business to fuel growth and profitability of the products that create 60% of Precor revenue.Roadmap: Create and drive 3 year vision of touch screen console technology, streaming and traditional media products, and new services that will improve profitability and build new revenue streams. Marketing: Design and deliver global training and marketing materials built to improve our global sales team solution selling approach, and deliver qualified customer leads by having them ask Precor for more information about how the product helps their business and members.Vendor Management: Manage key supplier, network, and media partnerships and contracts.

Education

• The Story Skills Workshop

  STR1 Certificate Granted, Seth Godin's Akimbo Workshops

  2020

• Pepperdine Graziadio Business School

  Master of Business Administration - MBA

• University of Washington

  BA, English