Will McCranie
MBA | Entrepreneur
- Role
- Founder at Will\'s Dills
- Location
- Augusta, GA, US
- LinkedIn followers
- 500 followers
About Will McCranie
MBA-prepared marketing and business development professional with a strong track record of driving growth across startups, healthcare, and nonprofit organizations. Skilled in building strategic partnerships, leading cross-functional teams, and developing innovative solutions that connect mission with measurable results.Passionate about community leadership and professional development, I’m honored to have been the Leukemia & Lymphoma Society Man of the Year Runner Up in 2022, and to be member of the Leadership Augusta Class of 2025 and the Leadership Columbia County Class of 2026.
Experience
Founder
Sep 2020 — Present · Augusta, GA, US
Will’s Dills were born from musician Will McCranie’s passion for all things pickled. The story goes that in the summer of 2012, a Bloody Mary party was in the works, and serving store-bought pickles was simply out of the question. In his tiny Sunnyside, Queens apartment, Will whipped up a test batch of spicy habanero dills that became known as Devil Dills. For the spice-averse crowd, he also crafted a non-spicy version — the perfectly balanced PG-13’s garlic dills.Fast forward a few years and a move back home to Augusta, Georgia, and the pickle project returned with a vengeance. Teaming up with three close friends, Will expanded the lineup to include Backwoods B+B’s, a sweet-heat bread-and-butter pickle. The buzz even led to a collaboration with Savannah River Brewing Co, which released a limited-edition pickle beer made with PG-13’s called “Wit is the Dill?”After a well-earned hiatus, Will’s Dills will make their triumphant return in 2026.
Education
Augusta University
Master of Business Administration - MBA
Augusta State University
Marketing
2002 — 2005
Georgia College & State University
BBA, Marketing
2005 — 2007
Skills
- Press Releases
- Digital Media
- Web Video
- Sem
- Youtube
- Google Adwords
- New Media
- Marketing Strategy
- Online Marketing
- Advertising
- Media Buying
- Web Design
- Affiliate Marketing
- Social Media
- Blogging
- Sales
- Web Marketing
- Ppc
- Management
- Google Analytics
- Social Networking
- Online Advertising
- Social Media Marketing
- Digital Marketing
- Marketing
- Mobile Marketing
- SEO
- Digital Strategy
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