Will Maurer

About Will Maurer

As a TEDx speaker, children’s media reform leader, and award-winning media executive, my work focuses on advancing digital wellbeing, industry accountability, and establishing evidence-based standards for media designed for children ages 0–3. In the midst of a successful 20-year career in the media and entertainment industry, my son was born, and that moment changed everything.Shortly thereafter, I was faced with one of the most polarizing and unavoidable decisions in modern parenting; Screen Time: When do we start? What do we watch? How do we do it? And for how long?With over two decades inside the very system shaping children’s media experiences, I dove into the research expecting clarity. What I found instead was a system that placed profit, fundraising, and job security over children\'s health and wellbeing. So I began to tackle this problem from the inside out. In 2025, I founded the Children’s Media Research and Reform Lab (CMRRL) — a nonprofit uniting researchers, educators, health experts, policymakers, parents, and industry leaders to: • Establish rigorous, evidence-based guidelines for children’s media ages 0–3 • Translate developmental science into practical standards for production and distribution • Advance media experiences that support human connection rather than replace itThrough this work, we are redefining how first screen experiences are designed, evaluated, and trusted.As a TEDx Speaker and Keynote Presenter, I contribute to international conversations on digital wellbeing, systemic change, and ethical media design, while garnering a title that I now wear like a badge of honor:\'Father of Children\'s Media Reform\'.Prior to launching CMRRL, I spent two decades building and scaling media studios across the U.S, Canada, China, India, and Hong Kong - guiding corporate strategy, creative development, Production and operations, while forging partnerships across industries, governments, financial institutions. This work has helped generate more than $100M in funding and revenue, earned multiple awards, and gained recognition for storytelling that bridges entertainment, education, and advocacy.Today, I collaborate with policymakers, researchers, educators, and industry leaders to build a future where children’s media strengthens families, supports healthy development, and reflects the realities of modern parenting.

Experience

1. Creator

   Musicverse

   Jan 2021 — Present

   MUSICVERSE is a global brand that transcends multiple platforms and industries spanning film, television, gaming, interactive and immersive formats.

Education

• Musicians Institute

  Completion of Recording Engineer Program, Audio Engineering, Music Theory, Accoustics

  2000 — 2001

Skills

• Pro Tools
• Vfx Supervision
• Microsoft Office
• Online Advertising
• Documentaries
• Entrepreneurial Experience
• Microsoft Excel
• Acoustic Guitar
• Sales Management
• Production Management
• Post Production Management
• Feature Films
• Content Strategy
• Adobe Creative Suite
• Screenwriting
• Apparel
• Advertising
• Television
• Stereo 3d
• New Business Development
• Production
• Post Production
• Audio Engineering
• Business Development
• Content Creation
• 3d
• Animation
• Creative Development
• Electric Guitar
• Office Management
• Creative Writing
• Film Production
• Social Media
• Studio Recording
• Photoshop
• Production Managment
• 3d Animation
• Writing
• Film
• Commercials