Will Martins
Director of Marketing, Anime and Gaming @Sony Music Entertainment
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WORK HISTORY
Director of Marketing, Anime and Gaming @Sony Music Entertainment
Los Angeles, CA, US
EDUCATION
UCLA Extension
Associate's degree, Film Scoring
EM&T - Escola de Música e Tecnologia
Music Theory and Language, Music Theory and Composition
UCLA Extension
Associate's degree, Music Business
IAV - Instituto de Áudio e Vídeo
Audio and Acoustics Fundamentals, Audio and Acoustics
Centro Universitário Belas Artes de São Paulo
Bachelor's Degree, Advertising
ABOUT WILL MARTINS
Director of Marketing at Sony Music Entertainment, spearheading strategies for gaming and anime soundtracks. With extensive experience in the industry, he excels in building and implementing innovative marketing campaigns for a growing catalogue of titles. Previously, he served as Digital Marketing Manager at Radium Records, where his orchestrated campaigns resulted in in profit and dozens of millions of views across various platforms. His passion for gaming and anime, combined with his creative approach and in-depth industry knowledge, drives impactful campaigns that effectively engage audiences.Digital Marketing CampaignsSocial Media StrategyMusic IndustryFollower GrowthConsumption and EngagementPost-Mortem AnalysisCross-Platform CampaignsFan-focused Digital StrategiesPaid Media CampaignsCRM StrategyShort-Form Content CreationSocial Media Platforms: TikTok, Facebook, Instagram, Threads, X, YouTube, Snapchat, DiscordEmail/CRM StrategyChartmetric and YouGov AnalyticsTeam Leadership and MentorshipProject Management (Monday, Asana)Graphic Design (Photoshop, Illustrator)Collaboration with Artist Management and CreativesBudget Management
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