Will Edmonds
Director of Communications @Usa Weightlifting
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WORK HISTORY
Director of Communications @Usa Weightlifting
Colorado Springs, CO, US
Restructured the branding and overall image of USAW in year one: Rebuilt and regulated monthly newsletters; established standards for social media postings, website articles, and news releases; led the creation of brand-standard graphic packages; spearheaded the creation of new National Team branding (logo + wordmarks); established a new standard of covering USAW national meets using hired content creators; established a new standard of covering international meets by capturing high res video and professional photo. Curated a media listserv of 75 national news agencies, featuring: Associated Press, NBC, Time, NY Times, CNN, LA Times, The Globe, Washington Post, Olympic Channel, USA Today, Yahoo, NPR. Listserv also included each Paris Olympian’s local news outlets. Built and maintained previously unseen levels of interest in the national team during the Olympics- From Jan. 1-Aug. 22, 2024, USAW Meta accounts reached 2.1 million accounts and drove 705.4k content interactions. Post-Paris content views averaged 3 million per month through the end of the year- With Instagram as the primary platform, USAW content reached 3.4 million accounts Aug. 2022-Sept. Facebook content reached 2.1M in that same span- During the Olympics: July-end of August 2024 saw USAW Instagram reach an all-time high 1.4 million accounts and drove 307.6k content interactions- Built out a weightlifting Paris Olympics landing page that generated page views. Also built bio pages for each Paris Olympic which generated page views.In 2024 USAW IG content had a 168% reach increase year over date to 11.5 million and had a 100% content interaction increase to 688k accounts. Top 12 posts in 2024 each generated over interactions, with the top post generating 31,200.Built out a member-story submission system that launched in October 2024 which led to 15 actionable feature story leads within two months
EDUCATION
Ohio University
Bachelor's degree, Journalism
Ohio University
Minor, African-American/Black Studies
SKILLS
ABOUT WILL EDMONDS
I’m currently the Director of Communications at USA Weightlifting in Colorado Springs. I\'m responsible for creating and overseeing the communications strategy for the organization, with a direct report to the CEO. My day-to-day includes: Media relations, social media management, website management (usaweightlifting.org), and internal & external communications. Continued work interests include a special interest in feature-length storytelling, photography, and professional development. I\'m a 2017 graduate of Ohio University and hold a bachelor\'s in journalism and a minor in African-American studies.
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