Willis Dsouza

About Willis Dsouza

I\'m a curious consumer insights and analytics professional aiming to change the mindset by using the dataset. Proficient and highly experienced in leveraging insights, analytics and statistics to enable evidence-based decision-making that drives strong commercial outcomes. Strong researcher with a business-orientated attitude and high commitment to drive growth. Effective Stakeholder management and uncompromising standards of quality output. Passionate about the latest advances in Behavioral Science and the marketing science revolution brought in by the Ehrenberg-Bass Institute.Technical proficiency in; Nielsen Answers, Power BI, Python (Research/Viz/Matplotlib), Tableau, SPSS packageSpecialties: Consumer Insights, New Product Development, Innovation Testing, Sales Forecasting, Go-To-Market Analytics, Path to Purchase (online vs offline), Shopper Insights, Brand Marketing, Product Mix and Porttfolio Optimization, Business Analytics. Industry Experience: FMCG, Life Sciences, Consumer Health-Care/OTC, Bev Al, Durables.

Experience

1. Director - Consumer Insights Analytics Innovation

   NielsenIQ

   Oct 2021 — Present

   Leading the research account for a global CPG & OTC manufacturer in Europe- Proficient in evaluating strategic and profitable Innovations, Go-To-Market strategies, Shopper Insights for NPDs, and relaunches. Concept, Product, Copy Testing, U&A, Complex Sales Forecasting- Designing, executing, and interpreting consumer research assignments; domestic vs global, mixed vs single methodology, or digital vs analog that gives the deepest insights and answers the biggest questions- Predictive analytics for business forecasting and measurement-based marketing mix modeling- Consulting around pricing, copy, communication content, distribution, and shopper support strategies to maximize revenue and ROI- White space & opportunity identification, business/category, and trade landscape monitoring and evaluation- Leading a global and highly skilled cross-functional analytical team- Conducting strategic workshops, cascades, and presentations for both internal and external clients- Proposing innovative/pertinent research solutions and practices through thought and cost leadership.Executing sophisticated quantitative data that translates into actionable insights. Research and analyze key business drivers, competitive business environment, opportunities, trends, and operating metrics.

Education

• University of Edinburgh Business School

  Certification, Business Statistics

  2017 — 2017

• University of Michigan

  Certification , Python Programming

  2019 — 2019

• Dansk IT, Copenhagen

  ICDL, Software Studies (HTML, MS Office, Visio, C#, .NET

  2007 — 2007

• K J Somaiya Institute of Management

  MBA - Marketing, Business Management

Skills

• Market Research
• Fast-Moving Consumer Goods (Fmcg)
• Consumer Insights
• Consumer Insight
• Customer Insight
• Market Analysis
• Team Management
• Analytics
• Business Strategy
• Business Development
• Marketing Research
• Brand Management
• Marketing Strategy
• Consumer Research
• Fmcg
• Consumer Behavior
• Management Consulting
• Business Process Improvement
• Strategy
• Competitive Analysis
• Analysis
• Business Analytics
• Analytical Skills
• Segmentation
• Project Management