William Chen
Dynamic and results driven business leader with experience driving growth, innovation, and global expansion for one of gaming\'s most iconic racing franchises.
- Role
- Franchise Management Lead at Microsoft
- Location
- Redmond, WA, US
- LinkedIn followers
- 500 followers
Experience
Franchise Management Lead
Sep 2018 — Present · Redmond, WA, US
Pioneered Forza’s entry into esports by launching the Forza Racing Championship, aligning with studio leadership on vision and strategy. Led a cross-functional v-team and secured key sponsorships and operational partners, establishing esports as a core component of Forza’s partnership strategy.• Drove explosive growth in China, scaling the player base from thousands to over 10 million. Forged a publishing partnership with NetEase Games, delivering billions of launch impressions for FH4 and FH5, introducing iconic Chinese vehicles, and building a sustain marketing program that made Forza a top-selling Steam title in China.• Championed Forza’s expansion to PlayStation, crafting the initial pitch and business strategy in collaboration with studio leadership. Partnered with marketing and development teams to execute the most successful Xbox game launch on PlayStation to date—PlayStation drove revenue growth by over 100%. Delivered ongoing business results reporting to executives, informing strategic decisions across pricing, dashboard placement, and forecasting.
Education
University of Washington
Bachelor of Science - BS, Electrical and Electronics Engineering
UW Foster School of Business
MBA, Finance, Operations
Skills
- Program Management
- Supply Chain Management
- Strategic Sourcing
- Business Case Development
- Vendor Management
- Business Partnering
- Business Analysis
- Best Practices
- Consumer Insights
- Financial Forecasting
- Production Outsourcing
- Project Management
- Management
- Financial Analysis
- Industry Analysis
- Cost Containment
- Conflict Resoution
- Performance Management
- Cross-Functional Team Leadership
- Supply Chain Base Rationalization
- Product Management
- Strategic Planning
- Process Improvement
- Market Analysis
- Contract Negotiation
- Consensus Building
- Partner Management
- Financial Management
- Business Development
- Video Games
- Negotiations
- Virtual Team Management
- Outsourcing
- Business Model Development
- Production Cost Accounting
- Policy Development
- Business Operations Management
- Procurement
- Business Relationship Management
- Revenue Forexasting
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.