William Irwin

About William Irwin

General Manager and commercial leader with 15+ years of experience growing global and private-equity-backed manufacturing businesses. I’ve led P&L ownership roles up to $600 M, managed teams across North America, EMEA and LATAM, and delivered measurable results in growth, margin improvement, and new product innovation.I build strong teams, simplify complex businesses, and turn strategy into action. My background spans product management, operations, and go-to-market commercial leadership, with a consistent record of creating lasting value for customers, employees, and investors.I’m most energized by opportunities to lead industrial and manufacturing companies through transformation, growth, and sustained performance improvement.

Experience

1. Chief Commercial Officer Sales & Marketing Pe-backed Building Products Manufacturer

   Tile Redi

   Mar 2022 — Present · Charlotte, NC, US

   Held full commercial P&L ownership for Tile Redi (waterproof shower systems and accessories) in a private equity–backed manufacturing business. Oversaw all revenue generation, customer relationships, pricing, and go-to-market strategy for B2B and DTC channels.• Scaled the sales organization from 2 to 15 sales reps and 2 managers, professionalizing the function and driving consistent sales discipline and growth culture.• Designed and executed multi-channel growth strategies that delivered >50% year-over-year growth in direct-to-consumer (DTC) business, even in a challenging macro housing environment.• Increased revenue and expanded market share in a negative-growth industry backdrop, demonstrating resilience and market execution capability under adverse conditions.• Originated and commercialized new product lines, generating incremental annual revenue of 5% of total sales.• Launched a professional channel (Pro Channel) program adding new users in the first 6 months, driving an 8× increase in customer lifetime value (CLV) and a 19% increase in Average Order Value (AOV).

Education

• University of Virginia Darden School of Business

  Master of Business Administration (M.B.A.), Business Administration and Management, General

  2010 — 2012

• United States Naval Academy

  BS, Honors English

  2000 — 2004

Skills

• Military
• Competitive Analysis
• Public Speaking
• Analysis
• Research
• Government
• Product Management
• Nuclear
• Cross-Functional Team Leadership
• Operational Planning
• Military Experience
• Data Analysis
• Leadership
• Navy
• Security Clearance
• Business Strategy
• Program Management
• Financial Modeling
• Dod
• National Security
• Management
• Strategy
• Project Management
• Quality Assurance
• Strategic Planning