William R. Wille

About William R. Wille

I am a strategic communications leader who helps mission-driven businesses, nonprofits, professional associations, and healthcare organizations align leaders, build trust and drive growth.With 20 years of experience, I specialize in humanizing AI-enhanced content strategy and employer branding to support organizations during periods of transition, growth, or change. Translating complex ideas into clear, compelling narratives while building systems that scale across teams and channels is where I thrive.What I Do- Strategic messaging and positioning for organizations navigating growth, transition, or transformation- Executive communications and thought leadership to elevate leadership visibility and credibility- Content strategy and AI-enhanced communications that balance efficiency with authenticity- Employer branding and internal communications that support culture and engagement- Fractional communications leadership for organizations needing senior expertise without a full-time hireResults Delivered- 250% ROI on digital campaigns through targeted messaging and AI-enhanced strategy- 12% year-over-year engagement growth across multi-channel communications- More than 100 stories supporting national advocacy campaigns- Leading cross-functional teams of 12–20 across editorial, marketing and communications- Trusted advisor to executive teams on messaging, branding and crisis communicationsHow We Can Work Together- Full-time strategic communications leadership- Contract or project-based work- Fractional advisory support- Workshops and mentorshipCore Competencies- Executive Communications- Employer Branding- Internal & External Communications Strategy- Healthcare & Association Communications - Media & Crisis Communications - Digital & Social Strategy- AI-Enabled Content & Targeting- Reputation ManagementTechnical & Creative Skills:AI: ChatGPT, Perplexity, ClaudeSocial Media: Facebook, Instagram, Linkedin, YouTube CMS: MailChimp, WordPress, Feathr, CanvaCollab: CapCut, Slack, Zoom, TEAMS, Survey Monkey, Doodle, Google DriveBeyond the Work:I value community leadership, outdoor adventure (sometimes blogging life experiences at the same time), fitness, and faith while doing meaningful work. I’m a lifelong music fan (from Rush to 80\'s \"hair metal\" to U2) and appreciate and classic comedies, 80\'s \"Brat Pack\" and lighthearted movies.Let’s connect!w••••••••@gmail.comCommon misspellings: William Willie, William Wiley

Experience

1. Managing Editor

   The Credit Union Connection Llc

   Feb 2026 — Present

   Leading editorial direction on a part-time basis for this digital-first media and education platform serving more than credit union professionals, delivering curated industry insights, leadership development content, and strategic partner storytelling.• Oversee end-to-end content lifecycle to produce daily original blog and feature content.• Manage contributor workflow and content coordination across website, LinkedIn, and video podcast channels to ensure consistency, quality and timely publication.• Edit and distribute sponsored content, maintaining editorial integrity while supporting advertiser and organizational objectives.• Collaborate with multimedia team to produce engaging podcasts and video-supported editorial formats.• Maintain website quality and performance through content organization, SEO best practices, and ongoing platform optimization.

Education

• Illinois State University

  Bachelor's of Science, Public Relations

• Harper College

  Associate's degree

Skills

• Credit Unions
• Advocacy Communications
• Team Building
• Management
• Customer Engagement
• Annual Meetings
• Content Management
• Microsoft Office
• Product Marketing
• Editing
• Social Networking
• Newsletters
• Ecommunications
• Digital Marketing
• Public Speaking
• Wordpress
• Microsoft Word
• Web Content Management
• Microsoft Excel
• Twitter
• Trade Associations
• Microsoft Powerpoint
• Fundraising
• Community Engagement
• Nonprofit Organizations
• Social Media
• B2b Marketing
• Press Relations
• Event Planning
• Constant Contact
• Prezi
• Marketing
• Advertising
• Collaborative Environment
• Nonprofits
• Strategic Planning
• Campaign Development
• Project Management
• Blogging
• Success Stories